With the development of e-commerce, more and more companies have entered the e-commerce field and have developed their own e-commerce system. The competitive pressures of various industries on the market are very large. How to stand out from the competition is very important. To do e-commerce, product selection is particularly critical. Then I will take everyone to understand the e-commerce and to know how to choose a good product.
First, e-commerce, profits = high returns
Many e-commerce companies have already satisfied their gross profit by 50%. However, this cannot be considered as a high profit. For e-commerce companies to succeed, they must try their best to achieve product profit of 70% and 80%. Profiteering means high returns. Only when profits are high,you can launch ads boldly and promote product marketing.
Second, e-commerce, high price per customer is kingly way
E-commerce business, the unit price of a product is best at more than $30, and the unit price for a customer between $70 and $90 is not too high. The average unit price is between $50 and $60.
Third, e-commerce platform, to explore products with high repeat purchase rate
Try to choose products with high repeat purchase rates and high customer loyalty. This applies not only to e-commerce companies. Because it saves the cost of developing new customers, increasing customer loyalty will make your business easier.
Fourth, e-commerce platform to avoid seasonal products
Should try to avoid the choice of seasonal products, this type of product needs to prepare multi-season products, resulting in increased pressure on the inventory, capital mobility will become very slow, if it is as a novice, there is no good supply chain management will be difficult solve these problems.
Fifth, e-commerce, choose to update the slow product
Some products can be bought for a lifetime, which saves the cost of product development and design. All you have to think about is how to sell well.
Finally, E-commerce, market size determines the odds
Before deciding what kind of products to sell, first calculate the amount of sales in the top 50 under the current category. What are the top three sellers? If the monthly sales volume of the first place is 2000, and the monthly sales volume of the third place is also around 1,000, even if this category is not a large category, it can also allow newcomers to get in quickly and have a good chance of gaining.
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